TARGET GROUPS
We will use our existing connections and networks through this
partnership to enter new markets. Where one of our partners already has
the connections will be the lead and take the products in. We intend to
build a partnership distribution network and ecosystem with our sales
partners in the locations. We will partner with Trainers and Fitness
experts, who will be our ambassadors in the region. Direct customer
sales will support partner channels acquisition. We have selected niche
products for development and diversification to help enter the market
and gain traction. Strong focus will be placed on online marketing,
direct sales support for key accounts and partner management though end
users and partner events, training focused meet-ups.
Phase 1: UK Germany, France, Italy, Greece, Austria
Phase 2: Eastern European countries: Slovakia, Czech Republic, Slovenia
Phase 3: “Rest of CEE”, Romania, Bulgaria, Serbia, Poland
Home Box: families, all generations and ages, females and males
Community Box: municipalities, community centres, operators of public playgrounds
Fitness Box: fitness centres, health clubs, rehabilitation centres, training gyms, schools, hotels, business centres
Military Box: defence forces, military tactical training suppliers